Video Max Fashion
Introduction
Max Fashion is a fashion brand under the banner of the Dubai based Landmark Group. The brand was first launched in May, 2004, in the UAE. Max Fashion has a combination of physical stores and an e-commerce portal. Headquartered in Dubai, it has 350+ stores across 17 countries, the latest of which were launched in Malaysia in July, 2017. The first Max Fashion store launched in India was at Indore in 2006.
The brand has a number of physical stores across the world, sized typically around 10,000 sq. ft. to 20,000 sq. ft. that sell the company's own label for clothing, footwear, accessories, cosmetics, and home products.
Maps Max Fashion
History
Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The Global CEO of the company is Mr. Ramanathan Hariharan.
The year 2006 saw the launch of the brand with its first store in Indore.
Max, at present, is the largest fashion brand in the Middle East, North Africa & India, with close to 400 stores encompassing 6.7 million sq.ft., across 16 countries, including UAE, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Turkey, Lebanon, Egypt, Yemen, Sudan, Nigeria, Libya, Tanzania and Malaysia. In 2016, after a decade of its India launch, Max Fashion released its first television commercial.
Catering to the mid-market segment, Max has its own private label clothing for men, women and children along with footwear, home and accessories,and sees an average footfall of over 100,000 customers every day.
Shop online in India ,UAE,KSA and Bahrain now.
India - http://www.maxfashion.in
MaxFashion.com
Max started E-commerce & Omni-channel in India in the year 2016 to make online shopping simple and customer-friendly through its new website - MaxFashion.com, along with apps for iOS and Android devices. With a higher percentage of customers preferring to shop online nowadays, Max intends to improve its online and mobile presence by launching various Omni-channel features in FY 17-18.
Landmark Group
The Landmark Group, with over US$6 billion revenue, is a retail and hospitality conglomerate in the Middle East, Africa, and the Indian sub-continent. Currently based out of Dubai, the company was established in 1973, with its first store in Bahrain. The group's current employee base stands at 55,000 employees operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across 21 countries.
Landmark Group has multiple retail concepts for the family, including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax and LandmarkShops.com. The Group also holds franchise rights for many global fashion and footwear brands in the countries where it operates. Since its establishment, the Group has diversified into the segments of leisure, food , hospitality, and healthcare with Landmark leisure, Balance Spa and Salon, Citymax Hotels, Fitness First, and Foodmark, the Group's restaurant division, which operates the Group's own franchise food outlets, and iCARE Clinics which are primary healthcare
Events and Associations
In 2014 the brand debuted its design awards, 'Max Design Awards' in association with Elle. In 2014, Max partered with Elite Model Management to sponsor 'Elite Model Look India 2014' where the winners went on to represent India at the Elite Model finale in China. It is an annual affair and in 2015, winners went on to represent India in the World Finale held in Milan.
The brand runs the 'Max Fashion Icon', a model hunt in association with Cosmopolitan Magazine. In 2014, actor Kalki Koechlin was one of the judges of the event. The 2015 edition of the model hunt was judged by actor Ileana D'Cruz among others.
Awards and recognition
Max was awarded the 'CMO Brand Excellence' award during the 6th CMO Asia Awards for Excellence in Branding & Marketing. Max was also bestowed with the 'People's Choice Retailer of year' at the BOC- Retail Brilliance Awards in November 2014.
Max Fashion bagged the IMAGES Most Admired Fashion Retailer of the year award in the Large Format Store Chain category.
Max has been awarded the "Marketing Campaign of the year" for Kids festival in Summer'16 at the 7th CMO Asia Awards for Excellence in Branding and Marketing held in Singapore August'16
References
External links
- Official Website
Source of the article : Wikipedia
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